Online Retail Store Promotions
Increase Sales With Better Online Promotions In-store trade promotion is essential for brands keen to prop up sales in a flagging market and grow market share in key retail stores. Effective promotions...
View ArticleeCommerce Value Calculator
Clavis releases a value framework for calculating the potential sales up-lift that brands can expect by optimizing their digital channel performance. Shopper Marketing Expo, Chicago, Illinois October...
View ArticleFood Trends for 2014
Supermarket Guru Phil Lempert recently released his list of food industry predictions for 2014. We were intrigued by three important digital trends that Lempert says will have an impact on consumer...
View ArticleDigital Opportunities for CPG
Last month, Dave Fleming, a marketing manager at Tetra Pak was interviewed by FoodProductionDaily.com about the opportunities and risks for CPG companies in the new digital sphere. We were impressed...
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